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A Day in Seoul, Loved Even More by Foreigners
Gyeongbokgung is no longer the only highlight.
GUIDE
editor_UJ
A Day in Seoul, Loved Even More by Foreigners
Gyeongbokgung is no longer the only highlight.
GUIDE
editor_UJ
A Day in Seoul, Loved Even More by Foreigners
Gyeongbokgung is no longer the only highlight.
GUIDE
A Day in Seoul, Loved Even More by Foreigners
Gyeongbokgung is no longer the only highlight.
editor_UJ
The trend of traveling to Korea is shifting from “famous tourist spots” to “local vibes.” Instead of classic restaurants, travelers are turning to convenience store late-night snacks and trendy pop-up stores over traditional landmarks.
The trend of traveling to Korea is shifting from “famous tourist spots” to “local vibes.” Instead of classic restaurants, travelers are turning to convenience store late-night snacks and trendy pop-up stores over traditional landmarks.
The trend of traveling to Korea is shifting from “famous tourist spots” to “local vibes.” Instead of classic restaurants, travelers are turning to convenience store late-night snacks and trendy pop-up stores over traditional landmarks.
More and more international visitors are coming to Korea. This year, the number of foreign tourists visiting Korea is expected to exceed 18–19 million — surpassing pre-COVID levels. Thanks to the global popularity of K-pop and K-dramas, interest in Korea is surging once again.
More and more international visitors are coming to Korea. This year, the number of foreign tourists visiting Korea is expected to exceed 18–19 million — surpassing pre-COVID levels. Thanks to the global popularity of K-pop and K-dramas, interest in Korea is surging once again.
More and more international visitors are coming to Korea. This year, the number of foreign tourists visiting Korea is expected to exceed 18–19 million — surpassing pre-COVID levels. Thanks to the global popularity of K-pop and K-dramas, interest in Korea is surging once again.
Seoul is no longer a city of just Myeongdong shopping and Gyeongbokgung Palace tours. With a wide range of trends being shared, travelers’ preferences have become more sophisticated, leading to the rise of unique and immersive travel experiences.
Seoul is no longer a city of just Myeongdong shopping and Gyeongbokgung Palace tours. With a wide range of trends being shared, travelers’ preferences have become more sophisticated, leading to the rise of unique and immersive travel experiences.
Seoul is no longer a city of just Myeongdong shopping and Gyeongbokgung Palace tours. With a wide range of trends being shared, travelers’ preferences have become more sophisticated, leading to the rise of unique and immersive travel experiences.
So, what are the must-try activities in Seoul according to today’s foreign travelers?
So, what are the must-try activities in Seoul according to today’s foreign travelers?
So, what are the must-try activities in Seoul according to today’s foreign travelers?
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Amore Seongsu Official Instagram
Amore Seongsu Official Instagram
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1. Pop‑up Store Hopping
1. Pop‑up Store Hopping
1. Pop‑up Store Hopping
Even among Koreans, pop‑up stores have been like battlegrounds—and now foreign travelers are joining in. With K‑culture’s global popularity, more tourists want to experience the lifestyle of Koreans in their 20s and 30s. And especially during hot summer days, indoor experiences become even more appealing.
Even among Koreans, pop‑up stores have been like battlegrounds—and now foreign travelers are joining in. With K‑culture’s global popularity, more tourists want to experience the lifestyle of Koreans in their 20s and 30s. And especially during hot summer days, indoor experiences become even more appealing.
Even among Koreans, pop‑up stores have been like battlegrounds—and now foreign travelers are joining in. With K‑culture’s global popularity, more tourists want to experience the lifestyle of Koreans in their 20s and 30s. And especially during hot summer days, indoor experiences become even more appealing.
Korean‑style pop‑ups are a full “total package” combining creative games, events, and photo zones. Some let visitors make their own citizen ID in an Emerald City themed after the musical Wicked, while Japanese smart beverage brand Smadri recently opened a pop‑up in Seongsu‑dong that looks like a fantastical airport lounge, offering personalized cocktails.
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Companies are now explicitly targeting international tourists. In June, CJ CheilJedang held a “SEVENTEEN with Bibigo Cooking Class” pop‑up at its Seoul Jung‑gu headquarters targeting foreigners.
Companies are now explicitly targeting international tourists. In June, CJ CheilJedang held a “SEVENTEEN with Bibigo Cooking Class” pop‑up at its Seoul Jung‑gu headquarters targeting foreigners.
Companies are now explicitly targeting international tourists. In June, CJ CheilJedang held a “SEVENTEEN with Bibigo Cooking Class” pop‑up at its Seoul Jung‑gu headquarters targeting foreigners.
While still mainly enjoyed by younger travelers today, pop‑up stores may soon become the number‑one item on the Korean travel checklist.
While still mainly enjoyed by younger travelers today, pop‑up stores may soon become the number‑one item on the Korean travel checklist.
While still mainly enjoyed by younger travelers today, pop‑up stores may soon become the number‑one item on the Korean travel checklist.
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2. Hiking
2. Hiking
2. Hiking
If you’ve only seen Korea as a shopping paradise, it’s time to change your perspective. Quietly but globally, “K‑hiking” is emerging.
If you’ve only seen Korea as a shopping paradise, it’s time to change your perspective. Quietly but globally, “K‑hiking” is emerging.
If you’ve only seen Korea as a shopping paradise, it’s time to change your perspective. Quietly but globally, “K‑hiking” is emerging.
About 70% of Korea is mountainous, a rarity among countries. Every school has a local mountain even in their school songs. These trails are close to the city and relatively low in elevation, making a round trip in 3–4 hours very doable.
About 70% of Korea is mountainous, a rarity among countries. Every school has a local mountain even in their school songs. These trails are close to the city and relatively low in elevation, making a round trip in 3–4 hours very doable.
About 70% of Korea is mountainous, a rarity among countries. Every school has a local mountain even in their school songs. These trails are close to the city and relatively low in elevation, making a round trip in 3–4 hours very doable.
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Mountains like Gwanaksan, Inwangsan, Bukhansan, and Bugaksan are attractive healing courses for foreigners. Climb in daytime for wide‑open summit views, or at night to enjoy romantic trekking with a view of city lights.
Mountains like Gwanaksan, Inwangsan, Bukhansan, and Bugaksan are attractive healing courses for foreigners. Climb in daytime for wide‑open summit views, or at night to enjoy romantic trekking with a view of city lights.
Mountains like Gwanaksan, Inwangsan, Bukhansan, and Bugaksan are attractive healing courses for foreigners. Climb in daytime for wide‑open summit views, or at night to enjoy romantic trekking with a view of city lights.
Moreover, Seoul operates hiking tourism centers across the city, where foreigners can borrow hiking gear like poles and shoes for free—literally, all you need to bring is yourself.
Moreover, Seoul operates hiking tourism centers across the city, where foreigners can borrow hiking gear like poles and shoes for free—literally, all you need to bring is yourself.
Moreover, Seoul operates hiking tourism centers across the city, where foreigners can borrow hiking gear like poles and shoes for free—literally, all you need to bring is yourself.
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3. Meals from Convenience Stores
3. Meals from Convenience Stores
3. Meals from Convenience Stores
At last, Korean convenience stores can truly be called a “paradise of combinations.” Search on social media for “Korea Convenience Store,” and you’ll find countless recommended recipes—some even unfamiliar to Koreans.
At last, Korean convenience stores can truly be called a “paradise of combinations.” Search on social media for “Korea Convenience Store,” and you’ll find countless recommended recipes—some even unfamiliar to Koreans.
At last, Korean convenience stores can truly be called a “paradise of combinations.” Search on social media for “Korea Convenience Store,” and you’ll find countless recommended recipes—some even unfamiliar to Koreans.
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A long‑term classic combo is carbo‑fire spicy noodles with cheese, triangle kimbap, and hot‑bar skewers. The world of drinks is even more diverse: a “hazelnut banana latte” mixing banana milk and pouch hazelnut latte in an ice cup, or a mix of strawberry milk and peach konjac jelly has also gone viral.
A long‑term classic combo is carbo‑fire spicy noodles with cheese, triangle kimbap, and hot‑bar skewers. The world of drinks is even more diverse: a “hazelnut banana latte” mixing banana milk and pouch hazelnut latte in an ice cup, or a mix of strawberry milk and peach konjac jelly has also gone viral.
A long‑term classic combo is carbo‑fire spicy noodles with cheese, triangle kimbap, and hot‑bar skewers. The world of drinks is even more diverse: a “hazelnut banana latte” mixing banana milk and pouch hazelnut latte in an ice cup, or a mix of strawberry milk and peach konjac jelly has also gone viral.
Trends now cross borders. A recipe trending overseas may soon appear on Korean convenience store shelves, and Korea-born mix combos attract international attention just as quickly.
Trends now cross borders. A recipe trending overseas may soon appear on Korean convenience store shelves, and Korea-born mix combos attract international attention just as quickly.
Trends now cross borders. A recipe trending overseas may soon appear on Korean convenience store shelves, and Korea-born mix combos attract international attention just as quickly.
Indeed, according to CU Convenience Store, last year the top purchase by foreign tourists was “Dubai Chocolate,” eclipsing banana milk. Other trending snacks included Yonsei cream bread, yellow cheese krungzi, and chestnut tiramisu promoted by domestic media.
Indeed, according to CU Convenience Store, last year the top purchase by foreign tourists was “Dubai Chocolate,” eclipsing banana milk. Other trending snacks included Yonsei cream bread, yellow cheese krungzi, and chestnut tiramisu promoted by domestic media.
Indeed, according to CU Convenience Store, last year the top purchase by foreign tourists was “Dubai Chocolate,” eclipsing banana milk. Other trending snacks included Yonsei cream bread, yellow cheese krungzi, and chestnut tiramisu promoted by domestic media.
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Again, the trend of Korean travel is shifting from “famous landmarks” to “local emotions.” Convenience store snacks are replacing traditional eateries, and trendy pop-ups are outshining old landmarks.
Again, the trend of Korean travel is shifting from “famous landmarks” to “local emotions.” Convenience store snacks are replacing traditional eateries, and trendy pop-ups are outshining old landmarks.
Again, the trend of Korean travel is shifting from “famous landmarks” to “local emotions.” Convenience store snacks are replacing traditional eateries, and trendy pop-ups are outshining old landmarks.
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UH Suite The COEX sits right at the heart of this shift. Located near COEX, the heart of Gangnam, it’s emerging as a major hotspot for international visitors. From neighborhood convenience stores to trendy pop-ups, it’s the best place to feel the rhythm of Seoul’s everyday life—and catch up with the trendiest experiences.
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A regular day for a local might be a delightful adventure for a traveler. What we overlook in our daily lives may well be on someone else’s bucket list. And right now, Seoul is where that magic happens.
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