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GUIDE
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A Day in Seoul, Loved Even More by Foreigners
Gyeongbokgung is no longer the only highlight.


GUIDE
editor_UJ
A Day in Seoul, Loved Even More by Foreigners
Gyeongbokgung is no longer the only highlight.


GUIDE
editor_UJ
A Day in Seoul, Loved Even More by Foreigners
Gyeongbokgung is no longer the only highlight.

GUIDE
A Day in Seoul, Loved Even More by Foreigners
Gyeongbokgung is no longer the only highlight.
editor_UJ
The trend of traveling to Korea is shifting from โfamous tourist spotsโ to โlocal vibes.โ Instead of classic restaurants, travelers are turning to convenience store late-night snacks and trendy pop-up stores over traditional landmarks.
The trend of traveling to Korea is shifting from โfamous tourist spotsโ to โlocal vibes.โ Instead of classic restaurants, travelers are turning to convenience store late-night snacks and trendy pop-up stores over traditional landmarks.
The trend of traveling to Korea is shifting from โfamous tourist spotsโ to โlocal vibes.โ Instead of classic restaurants, travelers are turning to convenience store late-night snacks and trendy pop-up stores over traditional landmarks.




More and more international visitors are coming to Korea. This year, the number of foreign tourists visiting Korea is expected to exceed 18โ19 million โ surpassing pre-COVID levels. Thanks to the global popularity of K-pop and K-dramas, interest in Korea is surging once again.
More and more international visitors are coming to Korea. This year, the number of foreign tourists visiting Korea is expected to exceed 18โ19 million โ surpassing pre-COVID levels. Thanks to the global popularity of K-pop and K-dramas, interest in Korea is surging once again.
More and more international visitors are coming to Korea. This year, the number of foreign tourists visiting Korea is expected to exceed 18โ19 million โ surpassing pre-COVID levels. Thanks to the global popularity of K-pop and K-dramas, interest in Korea is surging once again.
Seoul is no longer a city of just Myeongdong shopping and Gyeongbokgung Palace tours. With a wide range of trends being shared, travelersโ preferences have become more sophisticated, leading to the rise of unique and immersive travel experiences.
Seoul is no longer a city of just Myeongdong shopping and Gyeongbokgung Palace tours. With a wide range of trends being shared, travelersโ preferences have become more sophisticated, leading to the rise of unique and immersive travel experiences.
Seoul is no longer a city of just Myeongdong shopping and Gyeongbokgung Palace tours. With a wide range of trends being shared, travelersโ preferences have become more sophisticated, leading to the rise of unique and immersive travel experiences.
So, what are the must-try activities in Seoul according to todayโs foreign travelers?
So, what are the must-try activities in Seoul according to todayโs foreign travelers?
So, what are the must-try activities in Seoul according to todayโs foreign travelers?







Amore Seongsu Official Instagram
Amore Seongsu Official Instagram
Amore Seongsu Official Instagram
Smadri Bar Official Instagram
De Ordinaire popโup
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*Naver Map
1. Popโup Store Hopping
1. Popโup Store Hopping
1. Popโup Store Hopping
Even among Koreans, popโup stores have been like battlegroundsโand now foreign travelers are joining in. With Kโcultureโs global popularity, more tourists want to experience the lifestyle of Koreans in their 20s and 30s. And especially during hot summer days, indoor experiences become even more appealing.
Even among Koreans, popโup stores have been like battlegroundsโand now foreign travelers are joining in. With Kโcultureโs global popularity, more tourists want to experience the lifestyle of Koreans in their 20s and 30s. And especially during hot summer days, indoor experiences become even more appealing.
Even among Koreans, popโup stores have been like battlegroundsโand now foreign travelers are joining in. With Kโcultureโs global popularity, more tourists want to experience the lifestyle of Koreans in their 20s and 30s. And especially during hot summer days, indoor experiences become even more appealing.
Koreanโstyle popโups are a full โtotal packageโ combining creative games, events, and photo zones. Some let visitors make their own citizen ID in an Emerald City themed after the musical Wicked, while Japanese smart beverage brand Smadri recently opened a popโup in Seongsuโdong that looks like a fantastical airport lounge, offering personalized cocktails.


Smadri Bar Official Instagram


De Ordinaire popโup
Companies are now explicitly targeting international tourists. In June, CJ CheilJedang held a โSEVENTEEN with Bibigo Cooking Classโ popโup at its Seoul Jungโgu headquarters targeting foreigners.
Companies are now explicitly targeting international tourists. In June, CJ CheilJedang held a โSEVENTEEN with Bibigo Cooking Classโ popโup at its Seoul Jungโgu headquarters targeting foreigners.
Companies are now explicitly targeting international tourists. In June, CJ CheilJedang held a โSEVENTEEN with Bibigo Cooking Classโ popโup at its Seoul Jungโgu headquarters targeting foreigners.
While still mainly enjoyed by younger travelers today, popโup stores may soon become the numberโone item on the Korean travel checklist.
While still mainly enjoyed by younger travelers today, popโup stores may soon become the numberโone item on the Korean travel checklist.
While still mainly enjoyed by younger travelers today, popโup stores may soon become the numberโone item on the Korean travel checklist.

*์์ธ์ ๊ณต์ ํํ์ด์ง (์ธ์์ฐ)












2. Hiking
2. Hiking
2. Hiking
If youโve only seen Korea as a shopping paradise, itโs time to change your perspective. Quietly but globally, โKโhikingโ is emerging.
If youโve only seen Korea as a shopping paradise, itโs time to change your perspective. Quietly but globally, โKโhikingโ is emerging.
If youโve only seen Korea as a shopping paradise, itโs time to change your perspective. Quietly but globally, โKโhikingโ is emerging.
About 70% of Korea is mountainous, a rarity among countries. Every school has a local mountain even in their school songs. These trails are close to the city and relatively low in elevation, making a round trip in 3โ4 hours very doable.
About 70% of Korea is mountainous, a rarity among countries. Every school has a local mountain even in their school songs. These trails are close to the city and relatively low in elevation, making a round trip in 3โ4 hours very doable.
About 70% of Korea is mountainous, a rarity among countries. Every school has a local mountain even in their school songs. These trails are close to the city and relatively low in elevation, making a round trip in 3โ4 hours very doable.



*Naver Map
Mountains like Gwanaksan, Inwangsan, Bukhansan, and Bugaksan are attractive healing courses for foreigners. Climb in daytime for wideโopen summit views, or at night to enjoy romantic trekking with a view of city lights.
Mountains like Gwanaksan, Inwangsan, Bukhansan, and Bugaksan are attractive healing courses for foreigners. Climb in daytime for wideโopen summit views, or at night to enjoy romantic trekking with a view of city lights.
Mountains like Gwanaksan, Inwangsan, Bukhansan, and Bugaksan are attractive healing courses for foreigners. Climb in daytime for wideโopen summit views, or at night to enjoy romantic trekking with a view of city lights.
Moreover, Seoul operates hiking tourism centers across the city, where foreigners can borrow hiking gear like poles and shoes for freeโliterally, all you need to bring is yourself.
Moreover, Seoul operates hiking tourism centers across the city, where foreigners can borrow hiking gear like poles and shoes for freeโliterally, all you need to bring is yourself.
Moreover, Seoul operates hiking tourism centers across the city, where foreigners can borrow hiking gear like poles and shoes for freeโliterally, all you need to bring is yourself.
Smadri Bar Official Instagram
De Ordinaire popโup
*์์ธ์ ๊ณต์ ํํ์ด์ง (์ธ์์ฐ)
*Naver Map
*๋ฉ์ผ๋ฆฌ
*YouTube
*peakpx
*UH Suite the COEX Exterior
*UH Suite the COEX Room
Smadri Bar Official Instagram
De Ordinaire popโup
*์์ธ์ ๊ณต์ ํํ์ด์ง (์ธ์์ฐ)
*Naver Map
*๋ฉ์ผ๋ฆฌ
*YouTube
*peakpx
*UH Suite the COEX Exterior

*๋ฉ์ผ๋ฆฌ
3. Meals from Convenience Stores
3. Meals from Convenience Stores
3. Meals from Convenience Stores
At last, Korean convenience stores can truly be called a โparadise of combinations.โ Search on social media for โKorea Convenience Store,โ and youโll find countless recommended recipesโsome even unfamiliar to Koreans.
At last, Korean convenience stores can truly be called a โparadise of combinations.โ Search on social media for โKorea Convenience Store,โ and youโll find countless recommended recipesโsome even unfamiliar to Koreans.
At last, Korean convenience stores can truly be called a โparadise of combinations.โ Search on social media for โKorea Convenience Store,โ and youโll find countless recommended recipesโsome even unfamiliar to Koreans.

*YouTube
A longโterm classic combo is carboโfire spicy noodles with cheese, triangle kimbap, and hotโbar skewers. The world of drinks is even more diverse: a โhazelnut banana latteโ mixing banana milk and pouch hazelnut latte in an ice cup, or a mix of strawberry milk and peach konjac jelly has also gone viral.
A longโterm classic combo is carboโfire spicy noodles with cheese, triangle kimbap, and hotโbar skewers. The world of drinks is even more diverse: a โhazelnut banana latteโ mixing banana milk and pouch hazelnut latte in an ice cup, or a mix of strawberry milk and peach konjac jelly has also gone viral.
A longโterm classic combo is carboโfire spicy noodles with cheese, triangle kimbap, and hotโbar skewers. The world of drinks is even more diverse: a โhazelnut banana latteโ mixing banana milk and pouch hazelnut latte in an ice cup, or a mix of strawberry milk and peach konjac jelly has also gone viral.
Trends now cross borders. A recipe trending overseas may soon appear on Korean convenience store shelves, and Korea-born mix combos attract international attention just as quickly.
Trends now cross borders. A recipe trending overseas may soon appear on Korean convenience store shelves, and Korea-born mix combos attract international attention just as quickly.
Trends now cross borders. A recipe trending overseas may soon appear on Korean convenience store shelves, and Korea-born mix combos attract international attention just as quickly.
Indeed, according to CU Convenience Store, last year the top purchase by foreign tourists was โDubai Chocolate,โ eclipsing banana milk. Other trending snacks included Yonsei cream bread, yellow cheese krungzi, and chestnut tiramisu promoted by domestic media.
Indeed, according to CU Convenience Store, last year the top purchase by foreign tourists was โDubai Chocolate,โ eclipsing banana milk. Other trending snacks included Yonsei cream bread, yellow cheese krungzi, and chestnut tiramisu promoted by domestic media.
Indeed, according to CU Convenience Store, last year the top purchase by foreign tourists was โDubai Chocolate,โ eclipsing banana milk. Other trending snacks included Yonsei cream bread, yellow cheese krungzi, and chestnut tiramisu promoted by domestic media.

*peakpx
Again, the trend of Korean travel is shifting from โfamous landmarksโ to โlocal emotions.โ Convenience store snacks are replacing traditional eateries, and trendy pop-ups are outshining old landmarks.
Again, the trend of Korean travel is shifting from โfamous landmarksโ to โlocal emotions.โ Convenience store snacks are replacing traditional eateries, and trendy pop-ups are outshining old landmarks.
Again, the trend of Korean travel is shifting from โfamous landmarksโ to โlocal emotions.โ Convenience store snacks are replacing traditional eateries, and trendy pop-ups are outshining old landmarks.

*UH Suite the COEX Exterior
UH Suite The COEX sits right at the heart of this shift. Located near COEX, the heart of Gangnam, itโs emerging as a major hotspot for international visitors. From neighborhood convenience stores to trendy pop-ups, itโs the best place to feel the rhythm of Seoulโs everyday lifeโand catch up with the trendiest experiences.

*UH Suite the COEX Room
A regular day for a local might be a delightful adventure for a traveler. What we overlook in our daily lives may well be on someone elseโs bucket list. And right now, Seoul is where that magic happens.


*UH Suite the COEX Room


*๋ฉ์ผ๋ฆฌ


*YouTube


*peakpx




*UH Suite the COEX Exterior
*UH Suite the COEX Room